Gary McLivride and Justin Craig are the Scottish hosts behind the Young Hearts Run Free Podcast, a specialized endurance media entity that bridges the gap between elite athletics and the amateur mid-pack runner. Utilizing a conversational format rooted in their amateur ultra-running backgrounds, they produce in-depth race reports and human-interest stories from major events like the West Highland Way Race and the Spine Race. The production recently launched its fifteenth season, marking a transition toward a video-first strategy that captures the rugged terrain of the Scottish Highlands and international circuits like the Tokyo Marathon. Their community series, The UnAwards, provides a humorous counter-narrative to traditional sports media by celebrating niche achievements and collective endurance struggles. Through collaborations with brands such as Hoka and Precision Fuel & Hydration, they provide technical insights into trail gear and nutrition. Their content demonstrates a dedication to mental health awareness and the DIY ethos of UK indie culture.