YogiTriathlete Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The YogiTriathlete Podcast offers a unique fusion of high-performance endurance sports strategy and profound personal development. Hosts Jess and BJ delve beyond physical training for events like Ironman and ultramarathons, exploring the mental fortitude, emotional resilience, and spiritual insights required for self-mastery. The podcast features candid discussions on cultivating a winning mindset, embracing vulnerability, the role of relationships, and applying philosophical wisdom to both athletic pursuits and daily life challenges. It appeals to athletes seeking a holistic approach to their sport, as well as anyone interested in personal growth, mental toughness, and achieving a deeper sense of purpose and well-being.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,814

Est. Podcast Downloads

1,800

Av. Youtube Views

14

Instagram

5k

YouTubers Subscribers

496

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

89%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 89% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jess and BJ Gumkowski

Jess and BJ Gumkowski lead YogiTriathlete, a high-performance training brand that integrates mindfulness with endurance sports. Operating from Carlsbad, California, the duo produces The YogiTriathlete Podcast, where they explore the intersection of athletic performance and mental fortitude through the lens of their Awake & Ready Methodology. Their technical expertise is highlighted in data-driven content like the Ironman 70.3 Oceanside Course Breakdown, providing essential tactical insights for competitive triathletes. Recent content shifts have seen the pair expand into cinematic storytelling through their El Cruce series, documenting the challenges of multi-day trail racing in Patagonia. Jess, a certified yoga teacher and author of the YogiTriathlete guide, and BJ, a veteran triathlon coach, utilize their platform to interview elite athletes such as Paula Findlay and Kristin Mayer. By prioritizing mindset over traditional grind culture, they offer a holistic approach to Ironman preparation and plant-based recovery for a dedicated global audience of endurance enthusiasts.

Age: 48 years
Nationality: American
Education: E-RYT Certified Yoga Teacher, Yoga Alliance

Age: 48 years
Nationality: American
Education: E-RYT Certified Yoga Teacher, Yoga Alliance

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Endurance Squadyogitriathlete.com	Endurance Squad			5				3			1												1						Test in progress 8%
Awake Athleteawakeathlete.com	Awake Athlete			1																									Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Endurance Squad sports	$427	+100.0%	86%	100%	28.0ad units	Core Performer
UCAN	$42	0.0%	100%	100%	1.0ad units	Test run	+1
Awake Athlete	$38	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 465: How Aurora Transformed Her Fear into Power for The Escape From Alcatraz Triathlon

0:00 / 0:16

Direct Response

E

#1

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