XYZ with Erik Zachary Podcast Advertising - Audience, Sponsors & Contact

Overview

XYZ with Erik Zachary offers a vibrant daily escape, blending pop culture commentary, entertainment news, and engaging discussions with a modern music sensibility. Hosted by Erik Zachary and Jordan Foster, the podcast delves into trending topics from Hollywood blockbusters and music industry buzz to quirky human interest stories and lifestyle trends, often featuring humorous 'hot takes' from Erik's mom. It targets a contemporary audience seeking a dynamic, conversational show that keeps them informed and entertained without the formality of traditional radio. Listeners can expect a lively mix of celebrity updates, film and music insights, and relatable anecdotes, making it an ideal listen for those who enjoy staying current with the pulse of society and culture in a fun, accessible format.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

350

Est. Podcast Downloads

140

Av. Youtube Views

350

YouTubers Subscribers

11k

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Direct Response

Brands with CTAs

BAD

22%

Host Read %

% of host read ads

GREAT

85%

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The Bottom Line

This show has an estimated 350 audience size, runs 85% host read ads and promotes 22% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
T-Mobilet-mobile.com	T-Mobile				2	3	2	1	2			1	3	1	2	1		1	2	2	2	2	2	2	1	1	3	Core Performer 83%
Eggland's Bestegglandsbest.com	Eggland's Best	2	1	3	5	6	3	4	5	6	2	5	5	4	3		4	3	2	4	6	3	3				1	Core Performer 67%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts					2			1				1	1		2		1			2		3	4	2	4	6	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
O'Reilly Auto Parts	$825	+288.3%	89%	0%	206.0ad units	Core Performer	+1
T-Mobile telecommunications	$523	-24.5%	80%	77%	133.0ad units	Core Performer	+1
Eggland's Best food production	$443	-81.0%	66%	0%	114.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Harry Styles’ Ticket Fees, Kelly Clarkson Loves AI, & Audrey Wants a Vespa

0:00 / 0:12

Brand Awareness

H

#1

Run on 1x episode

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