Xs and Argos Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Xs and Argos Podcast" offers comprehensive and passionate coverage of the Toronto Argonauts, catering to dedicated fans and CFL enthusiasts. Hosts Ben Grant and JB provide in-depth analysis, including strategic "chalk talk," game previews, and postgame reactions. The podcast distinguishes itself by delving into critical team developments such as coaching changes, player interviews, free agency discussions, and roster management, offering a behind-the-scenes look at the business of professional football. Beyond the field, it captures the emotional journey of following the "Double Blue" with candid discussions on the season's highs and lows, fostering a strong sense of community among listeners. This podcast is essential for anyone seeking detailed insights, timely news, and a fan-centric perspective on the Toronto Argonauts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

543

Est. Podcast Downloads

80

Av. Youtube Views

463

YouTubers Subscribers

538

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 543 audience size, runs 100% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week8/3	Week8/10	Week8/17
Something in the Water Brewing Companysomethinginthewater.ca	Something in the Water Brewing Company	2	1	2	2	2	1					Longer term buy 25%
Toronto Argonautsargonauts.ca	Toronto Argonauts		1						1	1	1	Longer term buy 25%
Longboatlongboatbrewing.com	Longboat							1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Something in the Water Brewing	$166	0.0%	100%	100%	31.0ad units	Core Performer
Something in the Water Brewing Company	$108	-100.0%	100%	89%	18.0ad units	Core Performer	+1
something in the water brewing	$29	0.0%	100%	80%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Pregame Walkthrough - Week 19: Argos at Roughriders

0:00 / 0:42

Direct Response

P

#1

Run on 1x episode

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