WTF - Whiskey Tequila Fridays Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

WTF - Whiskey Tequila Fridays Podcast offers a convivial weekly escape, guiding listeners through the nuanced world of whiskey and tequila. Each episode features hosts Matt and Drew exploring a new spirit pairing, providing informal tasting notes and recommendations perfect for weekend enjoyment. Beyond the bottles, the podcast is characterized by its lighthearted, conversational style, with discussions often meandering into humorous anecdotes, pop culture references, and reflections on holidays and everyday life. It caters to both seasoned connoisseurs and casual drinkers, fostering a relaxed, social atmosphere that feels like sharing a drink with friends. The show's blend of specific spirit insights and general banter makes it an engaging listen for anyone interested in beverage culture, leisure activities, and entertaining discussions.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

560

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Direct Response

Brands with CTAs

BAD

17%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 560 audience size, runs 11% host read ads and promotes 17% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week6/22	Week7/20	Week8/10
Laws Whiskeylawswhiskeyhouse.com	Laws Whiskey	1	1			Test in progress 8%
Don Amado Mezcal / Terranova Spiritsterranovaspirits.com	Don Amado Mezcal / Terranova Spirits				1	Test in progress 8%
Listen Deck (John Siracusa)listendeck.com	Listen Deck (John Siracusa)			1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The Package Group	$28	0.0%	0%	0%	5.0ad units	Core Performer
Murray McDavid	$22	0.0%	0%	0%	4.0ad units	Core Performer
Great Lakes Tequila Club	$22	0.0%	0%	0%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 71: Complex on Complex with Cedar Ridge American Single Malt Anejo Cask Finish and Cambio Tequila Anejo

0:00 / 0:10

Direct Response

E

#1

Run on 1x episode

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