WSJ What’s News Podcast Advertising - Audience, Sponsors & Contact

Overview

WSJ What’s News delivers essential daily briefings on the most impactful global developments, spanning business, finance, politics, and market-moving news. Drawing on the Wall Street Journal's authoritative reporting, this podcast provides concise, twice-daily updates on weekdays, alongside weekend deep dives for broader context. It caters to busy professionals, investors, and informed listeners who need to quickly grasp the economic and political forces shaping the world. Recurring themes include corporate M&A, government policy's effect on industries, financial market trends, and significant political events with economic ramifications. The podcast distinguishes itself by offering a rapid yet comprehensive overview, often featuring insights from WSJ reporters, making complex topics accessible and relevant for decision-makers and engaged citizens alike.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

81,400

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 81.4K audience size, runs 3% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
ReliaQuestreliaquest.com	ReliaQuest				1	8	9	6	9	7	6	2	7	11	21	31	3	4	6	Core Performer 92%
Bairdrwbaird.com	Baird			2	3	3	1	2	3	1	1		1	2	4	3	2	1	2	Core Performer 83%
IBM X-Forceibm.com	IBM X-Force	3	3		12	7	7	3	8	10	4	1			4	10	5	2	4	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ReliaQuest computer & network security	$104,436	+166.1%	1%	75%	122.0ad units	Core Performer	+1
The Wall Street Journal publishing	$77,175	-68.3%	12%	99%	85.0ad units	Core Performer	+1
IBM X-Force information technology & services	$67,546	-43.8%	0%	0%	81.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How Governments in the U.S. and Europe Are Stalling the AI Buildout

0:00 / 0:30

Direct Response

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