WSJ Tech News Briefing Podcast Advertising - Audience, Sponsors & Contact

Overview

WSJ Tech News Briefing delivers essential tech news and insights daily, featuring industry leaders and innovation updates.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

107.8K

Est. Podcast Downloads

32,240

Av. Youtube Views

75,780

Instagram

6.0m

YouTubers Subscribers

161k

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 107.8K audience size, runs 4% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

WSJ Tech News Briefing

The Wall Street Journal (WSJ) is a venerable American news institution established in 1889, renowned globally for its in-depth coverage of business, finance, and economics. Operating under Dow Jones & Company, a division of News Corp, the WSJ serves a discerning audience with critical analysis, market insights, and comprehensive reporting extending across U.S. and world news, politics, technology, and culture. As a brand account, the Journal leverages a multi-platform strategy to reach its audience. Beyond its flagship print newspaper and paywalled website (WSJ.com), it maintains a strong digital presence through mobile apps, a robust YouTube channel featuring explainers and video investigations, and an active Instagram account utilizing visual storytelling. The WSJ has also significantly expanded its audio presence with a diverse range of podcasts covering daily news, opinion, and specialized topics. The Journal is distinguished by its commitment to rigorous journalism, including award-winning investigative reporting like its Pulitzer-winning work on Elon Musk. While its news reporting aims for objectivity, its influential editorial and opinion pages are known for championing free markets and expressing a generally conservative viewpoint. The WSJ represents a trusted, authoritative voice for professionals and individuals seeking deep understanding of the forces shaping the global economy and political landscape.

Nationality: American

Nationality: American

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Recent Campaigns

	Advertisers	Week4/20	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Google Pixelgoogle.com	Google Pixel		1	2	2	3	3			4	1	2	1	7	7		Core Performer 58%
Charles Schwabschwab.com	Charles Schwab	4	1	1	1		1	1	1		1	4	6				Core Performer 50%
Fisher Investmentsfisherinvestments.com	Fisher Investments									1		3	4	4	3	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
IBM X-Force information technology & services	$109,339	-68.3%	0%	58%	69.0ad units	Core Performer	+1
McKinsey & Company	$68,531	+117.2%	16%	51%	37.0ad units	Core Performer	+1
Realtor.com information technology & services	$66,522	+1536.0%	6%	98%	49.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

TNB Tech Minute: Trump Threatens New EU Tariffs Over Tech Fines

0:00 / 0:22

Brand Awareness

T

#1

Run on 1x episode

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