Worst Little Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Worst Little Podcast offers an engaging exploration of diverse musical talents, primarily showcasing artists from the Reno, Nevada area. Each episode features in-depth interviews and performances, delving into unique genres from heavy metal and horror rap to goth and EDM. The podcast champions independent musicians, providing a platform for unconventional sounds and creative expression. Targeting listeners keen on discovering new music, underground scenes, and the stories behind the artists, it offers an informal yet passionate look into the vibrant, often quirky, local music landscape, making it ideal for those who appreciate eclectic sounds and community-focused arts.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

460

Instagram

1k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 460 audience size, runs 71% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Nick Ramirez

The Worst Little Podcast operates as a central audio archive for the Reno music and counter-culture scene, led by owner Nick Ramirez and co-host Reverend Rory Dowd. Every weekly episode features live performances from local artists, ranging from punk and folk to indie acts, recorded in person within the Northern Nevada region. The show serves as an essential resource for the local arts community through the Worst Little Grid, a recurring weekly schedule used to drive foot traffic to independent venues and breweries. Known for an irreverent tone and a firm commitment to mutual aid, the production collective organizes the annual Marianarchy music festival, which has spent two decades raising funds for Reno families during medical crises. Having recently surpassed the 500-episode milestone, the show continues to expand through monthly live showcases at Cypress Reno and partnerships with organizations like The Generator makerspace and the Reno News & Review. Their work documents the evolving landscape of the Reno underground.

Age: 46 years
Nationality: American
Education: Professional Background, Unknown

Age: 46 years
Nationality: American
Education: Professional Background, Unknown

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30
Ascenza Salon and Spaascenzasalonandmedispa.com	Ascenza Salon and Spa	1	1			Test run 0%
Ascensa Salon and Spaascensasalonandmedispa.com	Ascensa Salon and Spa			1		Test run 0%
doss mortalbandcamp.com	doss mortal				1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ascenza Salon and Spa	$21	0.0%	0%	100%	3.0ad units	Test run
Lava Liquors	$8	0.0%	100%	100%	1.0ad units	Test run
Qobuz	$8	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S16E13: INTOXXIKATED PEDEZTRIANZ- Pzyko Barz & Rok Guitarz

0:00 / 4:15

Direct Response

S

#1

Run on 1x episode

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