Women’s Running Collective Podcast Advertising - Audience, Sponsors & Contact

Overview

The Women’s Running Collective is an empowering podcast dedicated to female runners of all paces and experience levels. Hosted by Hayles and Jussie, the show blends relatable personal training journeys with expert-led discussions on critical topics like female-specific nutrition, advanced training techniques for races like the 5K, and optimizing running form. Episodes delve into practical advice on fueling strategies, understanding physiological concepts like lactate threshold, and the importance of recovery, often featuring insights from sports dietitians and other specialists. This podcast serves as a supportive guide, offering actionable tips, demystifying complex science, and fostering a sense of community for women looking to enhance their running performance, health, and overall wellbeing.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GOOD

52%

Host Read %

% of host read ads

GREAT

85%

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The Bottom Line

This show has an estimated 160 audience size, runs 85% host read ads and promotes 52% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week6/8	Week6/22	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5
ASICSasics.com	ASICS	2	1	1	3	5	2	2	3	3	3	1	2	2	3	2	Core Performer 83%
LSKDlskd.co	LSKD					1								1			Test in progress 8%
Kmartkmart.com.au	Kmart													1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ASICS retail	$54	-61.8%	76%	31%	42.0ad units	Core Performer	+1
Elite Supplements Australia	$4	0.0%	100%	100%	3.0ad units	Test run
LSKD apparel & fashion	$3	+100.0%	100%	67%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

First Marathon Tips, Finding a Coach & Running With a Pram | Listener Q&A

0:00 / 0:15

Brand Awareness

F

#1

Run on 1x episode

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