Wine for Normal People Podcast Advertising - Audience, Sponsors & Contact

Overview

Wine for Normal People is an engaging and accessible podcast dedicated to demystifying the world of wine for enthusiasts who appreciate quality without the pretense. Hosted by an expert who champions a fun, straightforward approach, the show offers practical education on everything from ideal wine pairings for diverse meals, like Thanksgiving feasts, to in-depth explanations of complex winemaking techniques, such as the five methods for producing sparkling wines. Through informal, conversational discussions, often featuring passionate wine friends, listeners gain valuable insights into different varietals, regions, and styles. This podcast is perfect for anyone looking to expand their wine knowledge, make informed choices, and enhance their enjoyment of wine in everyday life and special occasions, fostering a deeper appreciation for its cultural and scientific nuances without any snobbery.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

29,469

Est. Podcast Downloads

29,420

Av. Youtube Views

49

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 29.5K audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Elizabeth Schneider

Elizabeth Schneider is the creator of Wine For Normal People, an educational platform focused on making viticulture accessible without the elitism often found in the industry. A Certified Sommelier through the Court of Master Sommeliers and author of the Chronicle Books title Wine for Normal People, she utilizes her MBA and data-driven background to provide unbiased analysis of global wine regions. Industry professionals recognize her for her refusal to accept pay-to-play reviews, ensuring her opinions on areas like the Monticello AVA or the grape varieties of Bordeaux remain independent. Her recent win includes the successful launch of the Grape Miniseries Refresh, which provides updated technical profiles on varietals such as Malbec and Zinfandel. Through her structured podcast format and visual YouTube commentaries, she bridges the gap between high-level enology and the average consumer, offering brand-agnostic guidance and historical context on international winemaking traditions from Croatia to South Australia.

Age: 50 years
Nationality: American
Education: B.A., Wesleyan University

Age: 50 years
Nationality: American
Education: B.A., Wesleyan University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Grapes the Wine Companygrapesthewineco.com	Grapes the Wine Company														3	2	2	2	2	2	2	Core Performer 58%
Wine Accesswineaccess.com	Wine Access	2	4	2	2	2	2	2	2	2	3	2	2	2								Past Performer 17%
Château George7chateaugeorge7.com	Château George7								1													Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Wine Access	$53,820	-100.0%	100%	100%	103.0ad units	Core Performer
Grapes the Wine Company	$6,513	+100.0%	100%	100%	9.0ad units	Core Performer
Patreon	$2,403	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 610: A History of Champagne (How Champagne Became Champagne) Part 2

0:00 / 0:51

Direct Response

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#1

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