Windows Weekly (Video) Podcast Advertising - Audience, Sponsors & Contact

Overview

Windows Weekly offers an in-depth, expert-led analysis of the Microsoft ecosystem and the broader technology landscape. Hosted by veteran Microsoft insiders Paul Thurrott and Richard Campbell, alongside Leo Laporte, the podcast provides comprehensive coverage of Windows developments, AI advancements, Xbox gaming news, and industry business trends. It caters to tech enthusiasts, IT professionals, and anyone seeking informed perspectives on Microsoft's strategies, product updates, and the evolving digital world. The show distinguishes itself by offering a blend of detailed technical insights, market analysis, and practical tips, making it an essential listen for staying current with the most valuable company in the world and its impact on consumer and enterprise technology.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,025

Est. Podcast Downloads

2,040

Av. Youtube Views

4,985

YouTubers Subscribers

27k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 7K audience size, runs 92% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

Leo Laporte

Windows Weekly serves as a technical deep-dive hub within the TWiT.tv network, led by host Leo Laporte alongside industry insiders Paul Thurrott and Richard Campbell. The program provides granular analysis of the Microsoft ecosystem, ranging from Windows 11 Insider builds to Azure enterprise infrastructure. Known for a skeptical approach to corporate messaging, the hosts frequently critique major features through named segments such as Pick of the Week and Beer of the Week. Recent coverage has focused on the critical assessment of Microsoft's AI strategy in the series Don't Lick the Manta Rays - Breaking Down Microsoft's Earnings, where they scrutinized the integration of Copilot and the rollout of Snapdragon X Elite hardware. This veteran panel leverages decades of journalistic experience, including Paul Thurrott’s background as an author of Windows Field Guides and Richard Campbell’s expertise in .NET architecture, to transform dense earnings reports and developer roadmaps into actionable insights for IT professionals and consumer tech enthusiasts.

Age: 69 years
Nationality: American
Education: Yale University

Age: 69 years
Nationality: American
Education: Yale University

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Recent Campaigns

	Advertisers	Week3/2	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
CiraSynccirasync.com	CiraSync					1	1	1	1	Longer term buy 33%
Windows Weeklytwit.tv	Windows Weekly	1	1				1	1		Longer term buy 25%
Black Hatblackhat.com	Black Hat		1	1	1					Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Windows Weekly	$1,035	+100.0%	100%	100%	6.0ad units	Core Performer	+1
Zscaler computer & network security	$664	+100.0%	100%	100%	3.0ad units	Test run	+1
CacheFly information technology & services	$664	+100.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WW 995: The Greatest Depression - Microsoft Reports $90 Billion in Revenue for FY26 Q4

0:00 / 1:14

Direct Response

W

#1

Run on 1x episode

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