Total Leo (Audio) Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Total Leo (Audio)" podcast is a comprehensive compilation of audio content featuring veteran tech journalist Leo Laporte, drawing from various shows like "Intelligent Machines" and "Windows Weekly." It offers in-depth analysis and discussions on the latest advancements and implications in the world of technology. Recurring themes include the rapid evolution of Artificial Intelligence, its societal impact, ethical considerations, and practical applications, alongside detailed coverage of operating systems, software updates, and consumer electronics. The podcast maintains an informative and analytical tone, often featuring expert guests and multiple hosts to provide diverse perspectives on complex tech topics. It targets tech enthusiasts, IT professionals, and anyone keen on understanding the cutting edge of digital innovation, from AI's influence on daily life to the intricacies of major tech platforms.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,080

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GOOD

65%

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The Bottom Line

This show has an estimated 4.1K audience size, runs 65% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
ThreatLockerthreatlocker.com	ThreatLocker	4	2		2	1	1	1	3	1		1	1	1	1		1	1	1	1	3	2	Core Performer 75%
Windows Weeklytwit.tv	Windows Weekly	2	4	5	2	4	3	4	4	3		4	4	3	7	1		2	1	2		3	Core Performer 67%
Zscalerzscaler.com	Zscaler		1	3	1	2	2	2		3	2	1	2	1	1	3	2	1	3				Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Windows Weekly	$5,021	-66.9%	98%	100%	65.0ad units	Core Performer	+1
Zscaler computer & network security	$4,215	+91.3%	100%	100%	35.0ad units	Core Performer	+1
ThreatLocker computer & network security	$2,863	+5.3%	100%	96%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Intelligent Machines 884: Cyber Jim

0:00 / 0:38

Unclassified

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#1

Run on 1x episode

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