What’s Eating U?! features the collaborative efforts of Kim Rogers and Sam Bruno, who document a collective medical awakening through long-form discussions and immersive field trips. The duo focuses on uncovering root causes of chronic illness, specifically highlighting the LymF Kit and the RogersHood Apothecary product lines. Their production style utilizes a seasonal format, exemplified by the Season 2 premiere featuring Dr. Giles, which explores the intersections of parasites, mold toxicity, and holistic recovery. On-site documentary segments at the Cohn Health Institute and Dave Asprey’s Upgrade Labs allow the hosts to test high-end modalities like Therapeutic Plasma Exchange and frequency medicine. A recent series titled Field Trip: The Healing Power of Stem Cells showcases their commitment to showcasing cutting-edge wellness treatments. By integrating interactive Q&A live replays with professional clinical visits, the podcast serves as a resource for individuals navigating Lyme disease, Breast Implant Illness, and unconventional gut health protocols.