Connor Gilbert is the founder of McTavish Spirits and host of the Who Gives A Dram podcast, where he documents the intersection of entrepreneurship and spirits production. Moving away from traditional advertising, Gilbert utilizes a Liquid to Lips strategy, emphasizing face-to-face consumer interaction at events such as Bourbon & Beyond and regional tasting tours. His work often features collaborations with actor Graham McTavish, focusing on the heritage of Bottled-in-Bond bourbon. A notable recent achievement includes his The Warchief expression being ranked as the number one Bottled-in-Bond whiskey for 2023 by industry critic Fred Minnick. Gilbert provides an archival look at brand building through his Legacy Series, blending technical whiskey reviews with behind-the-scenes vlogs of the distillery process in Kentucky. He maintains a consistent presence in the spirits community by hosting live educational events at venues like the Hotel Clermont and local lounges, bridging the gap between independent distilling and lifestyle content.