What's Your Story? with Steph McMahon Podcast Advertising - Audience, Sponsors & Contact

Overview

What's Your Story? with Steph McMahon offers an intimate look into the lives of high-profile individuals from the worlds of sports, entertainment, and business. Hosted by WWE icon Steph McMahon, the podcast delves beyond public personas to explore the personal journeys, challenges, and triumphs that have shaped her guests. McMahon leverages her unique background and connections to facilitate candid conversations, often sharing her own experiences in motherhood and her professional career within WWE. The show appeals to listeners interested in human interest stories, career development, and the behind-the-scenes realities of success, particularly those with an affinity for sports entertainment and inspirational narratives of resilience and achievement.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

170.4K

Est. Podcast Downloads

5,320

Av. Youtube Views

165.1K

YouTubers Subscribers

226k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 170.4K audience size, runs 23% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance					5		3	10	4	8	2	7	12	6	5	2	2	13	2	5	8	3	3	Core Performer 92%
American Expressamericanexpress.com	American Express					1			2		2	4	5	8	6		1	1	8	2	8	5	2	2	Core Performer 83%
Topstopps.com	Tops	3	1	1	2	2	1		6	2	1	4	3	3	2	1	2		4	2	5	3	1	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fanatics Fest	$278,746	-63.6%	75%	100%	65.0ad units	Core Performer	+1
WWF New York entertainment	$240,977	-39.6%	88%	100%	48.0ad units	Core Performer	+1
Tops mechanical or industrial engineering	$217,903	+8.9%	59%	100%	56.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WWE Now - Roman Reigns and Seth Rollins SIGN for SummerSlam! | Raw Recap

0:00 / 1:42

Direct Response

W

#1

Run on 1x episode

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