What's the Reality? Podcast Advertising - Audience, Sponsors & Contact

Overview

"What's the Reality?" is a reality TV recap and interview podcast hosted by Amber Desiree (AD), known for her appearances on Love Is Blind and Perfect Match. Each week, AD sits down with reality stars—primarily from Netflix's The Ultimatum franchise—for candid, unfiltered conversations about their on-screen relationships, breakups, reunions, and the behind-the-scenes drama audiences never saw. The show blends exclusive interviews with cast reactions, recap episodes, and playful games, giving fans insider access and firsthand accounts straight from the source. Its tone is casual, gossipy, and emotionally honest, appealing to devoted reality TV fans who crave deeper context beyond the edited broadcast. With new episodes dropping weekly and topics ranging from proposals and arrests to post-show fallout, the podcast positions itself as the go-to companion for dissecting reality dating shows in real time, making it especially popular among viewers of Love Is Blind, Perfect Match, and The Ultimatum communities.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,120

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 6.1K audience size, runs 8% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22	Week7/6	Week7/20	Week8/17	Week8/24
Xfinity Mobilexfinity.com	Xfinity Mobile	1	1	1		1	Longer term buy 33%
Adopt U.S. Kidsadoptuskids.org	Adopt U.S. Kids		2	1	4		Longer term buy 25%
Quincequince.com	Quince	1	1	2			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$422	+100.0%	100%	100%	3.0ad units	Test run	+1
McDonald's	$327	+100.0%	0%	20%	5.0ad units	Core Performer	+1
Pretty Litter consumer goods	$251	+100.0%	0%	75%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Special Bonus Episode: The Ultimatum's Jessica Grace Sits Down with AD Fresh Off the Reunion

0:00 / 1:23

Direct Response

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#1

Run on 1x episode

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