What Happened When Podcast Advertising - Audience, Sponsors & Contact

Overview

What Happened When is a nostalgic journey through professional wrestling, featuring Tony Schiavone's insights and comedic debates on beloved moments and hot topics.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

76,830

Est. Podcast Downloads

74,780

Av. Youtube Views

2,050

YouTubers Subscribers

43k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 76.8K audience size, runs 46% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Noah Schiavone

Noah Anthony Schiavone serves as a cornerstone of the professional wrestling industry, bridging the gap between the golden era of Jim Crockett Promotions and the modern landscape of All Elite Wrestling. As the host of the What Happened When podcast on the AdFreeShows network, he partners with Conrad Thompson to deliver weekly retrospective watch-alongs that blend historical industry analysis with an irreverent, adult-oriented comedic style. A James Madison University alumnus with deep roots in sports broadcasting, he recently extended his legacy through the Video Remixes series, which adapts his long-form audio storytelling for a visual audience on YouTube. His expertise in the Monday Night Wars era is documented in his biographical graphic novel, Best Seat in the House, and his current dual role as an on-screen commentator and backstage producer for AEW Dynamo and Collision shows his commitment to mentoring the next generation of performers and broadcasters while maintaining his status as a legendary voice in sports entertainment.

Age: 68 years
Nationality: American
Education: Bachelors, James Madison University

Age: 68 years
Nationality: American
Education: Bachelors, James Madison University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
BlueChewbluechew.com	BlueChew	2	1	1	2	1	2	1	4	2	2	2	2	2	1	1	2	1	2	2	2	2	2	2	2	2	2	Core Performer 92%
Lib Syn Adslibsynads.com	Lib Syn Ads										1	1	1	1	1	1	1	1	1	1		1	1				1	Core Performer 58%
Podcast Heatpodcastheat.com	Podcast Heat																	1	1	1	1	1	1		1			Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BlueChew information technology & services	$108,558	+34.0%	94%	99%	69.0ad units	Core Performer	+1
Save with Conrad	$57,793	-100.0%	73%	84%	51.0ad units	Core Performer	+1
Ultimate Classic Wrestling information technology & services	$19,075	0.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 500: Rocky Romero

0:00 / 0:26

Direct Response

E

#1

Run on 1x episode

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