WGBB Sports Talk New York Podcast Advertising - Audience, Sponsors & Contact

Overview

WGBB Sports Talk New York is the definitive podcast for passionate fans of New York sports, offering comprehensive coverage of the Yankees, Mets, Giants, Jets, Knicks, Nets, Rangers, Islanders, Devils, and the local collegiate scene. Each episode features insightful discussions and exclusive interviews with a diverse roster of guests, including current and former professional athletes, esteemed sports writers, authors, and broadcasters. The podcast distinguishes itself with a blend of current event analysis, team updates, and a rich dive into sports history, particularly through its unique "FLASHBACK" bonus episodes that revisit classic sports talk and interviews. Targeting dedicated New York sports enthusiasts, the show provides a professional yet engaging platform for in-depth analysis, historical context, and fan interaction, making it an essential listen for anyone deeply invested in the triumphs and tribulations of New York's athletic landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

Instagram

3k

YouTubers Subscribers

2

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 480 audience size, runs 53% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Frank Brinka

WGBB Sports Talk NY serves as a primary source for New York sports coverage on Long Island, broadcasting live Sunday nights from its studio in Merrick. Hosted by Frank Brinka and Kevin McHale, the program provides analysis on every major professional metro-area team, including the Yankees, Mets, Giants, Jets, and Islanders. The show utilizes its deep archives through the Flashback series, which features restored interviews with legendary figures such as Julius Erving, Darryl Strawberry, and Curtis Martin. These segments preserve local sports history while providing historical context for current athletic trends. The production remains an interactive broadcast staple, inviting listener participation via a dedicated studio hotline during its 95.5FM and 1240AM transmissions. Most recently, the brand completed a transition from its historic SportsTalk1240 designation to its current integrated digital and terrestrial identity, expanding its distribution to include full-length podcast episodes and high-definition video archives of its guest sessions.

Age: 102 years
Nationality: American
Education: Local New York University

Age: 102 years
Nationality: American
Education: Local New York University

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Recent Campaigns

	Advertisers	Week5/18	Week5/25
Adoptive and Foster Family Coalition of New Yorkaffcny.org	Adoptive and Foster Family Coalition of New York	1		Test run 0%
Army Historical Foundationarmyhistory.org	Army Historical Foundation	1		Test run 0%
Conquering Life's Curvesedhearn.com	Conquering Life's Curves		1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$16	0.0%	100%	100%	2.0ad units	Test run	+1
Art Shamsky	$16	0.0%	100%	100%	3.0ad units	Test run
Legends of Baseball Cruise	$13	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Former Mets Great Art Shamsky, Author Chris Donnelly

0:00 / 0:37

Direct Response

F

#1

Run on 1x episode

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