Wealth Talks Podcast Advertising - Audience, Sponsors & Contact

Overview

With a special emphasis on finances we talk about things that create wealth in your life. It's like a dinner table conversation once a week.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,227

Est. Podcast Downloads

1,120

Av. Youtube Views

107

Instagram

98

YouTubers Subscribers

1k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GOOD

69%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 1.2K audience size, runs 69% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

John and Ben McFie

Wealth Talks Podcast, led by financial strategist John McFie and actuary Ben McFie, provides mathematical analysis of private banking and wealth-building strategies. The duo utilizes their professional background at Life Benefits to produce long-form educational programs, notably through their Infinite Banking Questions and Answers series. They focus on the practical application of the Infinite Banking Concept (IBC) as pioneered by R. Nelson Nash, contrasting these methods with traditional financial advice from figures like Dave Ramsey. Their content regularly incorporates visual tools such as actuarial spreadsheets to explain policy design and Modified Endowment Contracts. A recent highlighted series, Infinite Banking and Chat GPT, explores the intersection of financial literacy and emerging technology. By hosting guests like Marc Adams, the program integrates business legacy and craftsmanship into broader discussions of capital management. The platform remains a technical resource for those utilizing dividend-paying whole life insurance to finance real estate and business ventures.

Age: 126 years
Nationality: American
Education: Actuarial Science, Unknown

Age: 126 years
Nationality: American
Education: Actuarial Science, Unknown

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/13	Week4/27	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/20	Week7/27	Week8/3
McFie Insurancemcfieinsurance.com	McFie Insurance	1	4		1	1	1	1	2		2	1	1	1	Longer term buy 42%
Wealth Talkswealthtalks.com	Wealth Talks			1						1					Test in progress 8%
MoneyTools.netmoneytools.net	MoneyTools.net								1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
McFie Insurance	$1,348	-3.3%	63%	98%	56.0ad units	Core Performer
McPhee Insurance	$108	0.0%	75%	100%	4.0ad units	Core Performer
Mick Fee Insurance	$71	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Financing with Infinite Banking

0:00 / 0:25

Direct Response

F

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌