Was Bitcoin bringt - mit Niko Jilch Podcast Advertising - Audience, Sponsors & Contact

Overview

Was Bitcoin bringt - mit Niko Jilch" is a German-language podcast hosted by financial journalist Niko Jilch, offering an in-depth exploration of Bitcoin, finance, and economics. The show features diverse guests, from seasoned Bitcoin investors discussing market cycles and investment strategies to experts delving into the philosophical, historical, and political dimensions of money, often with a critical view on traditional finance and fiat currency. It caters to an audience interested in cryptocurrency, investment, and the broader societal implications of decentralized digital assets, providing both practical market insights and profound discussions on economic theory, ethics, and the future of money. The podcast distinguishes itself by combining rigorous financial analysis with a willingness to tackle controversial topics and explore Bitcoin's impact on culture and society.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

13,510

Av. Youtube Views

13,510

YouTubers Subscribers

38k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 13.5K audience size, runs 95% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
BitBoxbitbox.swiss	BitBox		4	1	2	2	3		2	3	3	1		2	Longer term buy 42%
Cake Walletcakewallet.com	Cake Wallet	1	2	2					1	2			1	1	Longer term buy 33%
Coinfinitycoinfinity.co	Coinfinity		2	1	1	1	1	2			1	1	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BitBox electrical/electronic manufacturing	$18,712	+100.0%	94%	80%	51.0ad units	Core Performer	+1
CoinTracking	$15,276	+100.0%	97%	100%	35.0ad units	Core Performer
Coinfinity	$12,523	+100.0%	100%	97%	29.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Satoshi ein Zeitreisender? So hast du Bitcoin NOCH NIE gesehen | Unternehmer Michael Deck

0:00 / 1:02

Direct Response

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#1

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