Warhawk Authority Podcast Advertising - Audience, Sponsors & Contact

Overview

Warhawk Authority offers an exclusive deep dive into ULM Warhawk athletics, providing fans with timely updates on current games and team performance, particularly in basketball. The podcast distinguishes itself by featuring candid interviews with both active and former athletes and coaches, offering unique insights into their careers, experiences, and the broader impact of college sports. Beyond game recaps, it delves into the rich history of ULM athletics, including Hall of Fame inductions, and touches upon social issues and entertaining personal anecdotes. This show is essential for ULM sports enthusiasts, college athletics followers, and anyone interested in the human stories behind competitive sports, blending current news with historical context and personal narratives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 80 audience size, runs 58% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week5/18	Week6/8	Week6/22	Week7/13	Week8/3
ULM Warhawksulmwarhawks.com	ULM Warhawks	1	1	2	1	3	2	Longer term buy 33%
Spotifyspotify.com	Spotify		1		1	1		Test in progress 17%
Marine Corps Associationgivesmart.com	Marine Corps Association						3	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ULM Warhawks	$51	+17.5%	40%	100%	50.0ad units	Core Performer
Bud Light food & beverages	$5	0.0%	100%	0%	6.0ad units	Core Performer	+1
Jim Taylor Auto Group	$5	0.0%	100%	0%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Men's Basketball Update with Ryan Cross

0:00 / 0:51

Direct Response

M

#1

Run on 1x episode

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