VRP Rocks - Classic Rock Interviews Podcast Advertising - Audience, Sponsors & Contact

Overview

VRP Rocks - Classic Rock Interviews offers an unparalleled deep dive into the world of classic rock through exclusive, in-depth conversations with legendary musicians, many of whom are Rock & Roll Hall of Fame inductees. Hosted by UK radio veteran Paul Stephenson, the podcast goes beyond surface-level discussions, unearthing untold stories behind iconic albums, bands, and careers. Listeners can expect intimate accounts of creative processes, studio experiences, and the historical context of rock's 'glory days,' appealing to dedicated classic rock fans, music historians, and anyone fascinated by the cultural impact and personal journeys of these influential artists. The show distinguishes itself by providing unique perspectives and uncovering 'lost' narratives, making it an essential listen for those seeking a comprehensive understanding of rock music's rich legacy.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

16,566

Est. Podcast Downloads

520

Av. Youtube Views

16,046

YouTubers Subscribers

45k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 16.6K audience size, runs 3% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/31	Week9/7	Week9/21	Week9/28	Week10/5	Week10/12	Week10/26	Week11/2
LinkedInlinkedin.com	LinkedIn	1	1	1	1	1	1	1	1	Core Performer 67%
blinds.comblinds.com	blinds.com	1		1	1	1	1			Longer term buy 42%
Indeedindeed.com	Indeed	1			1	1	1	1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Andover Audio electrical/electronic manufacturing	$1,315	0.0%	80%	100%	5.0ad units	Core Performer	+1
LinkedIn information technology & services	$898	+5.4%	0%	100%	7.0ad units	Core Performer	+1
Sierra	$859	+100.0%	0%	57%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

145. Matt Backer - Elton John, Joe Cocker, Marcella Detroit

0:00 / 0:37

Direct Response

1

#1

Run on 1x episode

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