Vic's Basement Podcast Advertising - Audience, Sponsors & Contact

Overview

Vic's Basement, hosted by Electric Playground's Victor Lucas, offers an insightful and enthusiastic exploration of the video game and entertainment industries. The podcast features in-depth discussions on new game releases, console cycles like the Nintendo Switch, and interviews with prominent developers such as Ryan Payton, providing a behind-the-scenes look at game creation. Beyond gaming, it delves into movies, toys, and broader pop culture happenings, often bringing in special guests and industry experts. This show is ideal for dedicated gamers, film buffs, and entertainment enthusiasts seeking informed opinions, industry insights, and engaging conversations about their favorite digital media and pop culture phenomena.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

320

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GOOD

79%

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The Bottom Line

This show has an estimated 320 audience size, runs 79% host read ads and promotes 92% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
PNP Games	$115	0.0%	97%	100%	29.0ad units	Core Performer
PMP games	$7	0.0%	50%	0%	2.0ad units	Test run
EP Classic	$5	0.0%	0%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 329 – Making TERMINATOR 2D: NO FATE with Bitmap Bureau’s Mike Tucker and Henk Nieborg – Vic’s Basement

0:00 / 0:11

Direct Response

E

#1

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