Varied Not Random Podcast Advertising - Audience, Sponsors & Contact

Overview

Varied Not Random is an essential podcast for the CrossFit and functional fitness community, offering in-depth discussions and actionable insights for athletes, coaches, and gym owners. Hosted by Pat Sherwood and Adrian Bozman, the show delves into specific training methodologies, competitive events like HYROX, and the nuanced dynamics of gym culture, such as the pros and cons of partner workouts and public scoreboards. It provides a balanced perspective, often featuring debates, to help listeners optimize their training, understand new fitness trends, and navigate the social aspects of their fitness journey. The podcast serves as an educational resource, blending practical advice with thoughtful analysis for anyone dedicated to strength, conditioning, and continuous self-improvement in the fitness world.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,300

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 3.3K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
BTWBbtwb.com	BTWB																								1					Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
BTWB	$1,842	0.0%	100%	100%	38.0ad units	Core Performer
very not random	$165	0.0%	100%	100%	3.0ad units	Test run
Varied Not Random	$92	0.0%	100%	100%	2.0ad units	Test run

Ads and Episodes

VNR #278: How much fitness do you really need?

0:00 / 0:12

Direct Response

V

#1

Run on 1x episode

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