Unreserved Wine Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

Unreserved Wine Talk offers an engaging and comprehensive exploration of the global wine world, hosted by award-winning journalist Natalie MacLean. The podcast features candid interviews with leading figures, delving into diverse topics from specific wine regions like Switzerland and their unique challenges, to cultural "foodways" and innovative approaches to wine pairing. Alternating with these expert discussions are Natalie's solo episodes, providing personal, witty, and vulnerable reflections on her experiences as a woman in the industry, health perspectives on alcohol, and her writing journey. This podcast distinguishes itself by blending practical advice for wine selection and appreciation with deeper insights into the industry's business, history, and societal impact. It caters to both novice wine enthusiasts seeking foundational knowledge and seasoned connoisseurs interested in nuanced discussions, cultural connections, and the human stories that shape the world of wine.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,260

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 99% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17
Natalie MacLeannataliemaclean.com	Natalie MacLean	1	1	1	2	2	1	1	1	1	1	1	1			1	1	1	Core Performer 50%
Megalomaniacmegalomaniacwine.com	Megalomaniac													1					Test in progress 8%
Poplar Grovepoplargrove.ca	Poplar Grove														1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Natalie MacLean	$827	-100.0%	100%	100%	44.0ad units	Core Performer
Decanter	$109	0.0%	100%	100%	7.0ad units	Core Performer
Licor 43	$53	0.0%	100%	50%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

403: When Do Wine Tasting Notes Become So Over-The-Top That They Stop Meaning Anything? Maryse Chevriere Talks About Descriptors That Have Jumped The Shark

0:00 / 0:32

Direct Response

4

#1

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