Unofficial Controller Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Unofficial Controller Podcast is a weekly deep dive into the dynamic world of video games, offering comprehensive coverage across PlayStation, Xbox, Nintendo Switch, and PC platforms. Hosts Seb and George deliver a blend of the latest gaming news, insightful industry chat, and engaging retrospectives. The podcast distinguishes itself by tackling current hot topics like gaming subscriptions and hardware innovations such as the Steam Deck, alongside in-depth analyses of both AAA and indie titles. Episodes often explore game mechanics, development philosophies, and the evolving landscape of player preferences, as seen in discussions around single-player indies and specific game breakdowns like Expedition 33. With segments like 'The Gaming Blender,' the show fosters a conversational yet analytical tone, appealing to a broad audience of dedicated gamers eager for informed opinions, community interaction, and a nuanced understanding of the gaming industry's past, present, and future.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

189

Est. Podcast Downloads

160

Av. Youtube Views

43

Instagram

2k

YouTubers Subscribers

284

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 189 audience size, runs 88% host read ads and promotes 71% of ads for direct response advertisers.

Creator Influence

Scott Unknown

The Unofficial Controller Podcast offers a British perspective on the global gaming industry, blending technical analysis of hardware developments with deep-seated nostalgia. Lead hosts Scott and Neil anchor the production, which has expanded from a traditional audio format into a video-first enterprise through series like the 1990s-focused Flashback and the recurring A Look at Gaming retrospective features. Their content effectively bridges the gap between modern industry movements, such as the evolution of the Nintendo Switch 2, and the legacy of the 16-bit and 32-bit eras. A recent win for the channel is the launch of The Poncies 2025, a listener-involved Game of the Year awards program that integrates community feedback into their annual broadcast cycle. By maintaining a steady presence at regional events like OLL Games in Norwich and Epic Studios, the production serves as a reliable hub for adult gamers who balance their hobby with professional and family commitments.

Age: 41 years
Nationality: British
Education: Unknown

Age: 41 years
Nationality: British
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16
YouTube TVyoutube.com	YouTube TV	1	1		Test run 0%
Firm Returnsfirmreturns.com	Firm Returns			1	Test run 0%
Tressals of New Yorktressals.com	Tressals of New York			1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Silver Hook Electrical Contact Cleaner	$15	0.0%	100%	50%	8.0ad units	Core Performer
The Gaming Blender Podcast	$6	0.0%	0%	100%	3.0ad units	Test run	+1
YouTube TV information technology & services	$6	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Shenmue 3 Costs Two Hundred Bucks And Still Might Need A Patch

0:00 / 0:11

Direct Response

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#1

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