Unfiltered with Ricky Bo and Bill Colarulo Podcast Advertising - Audience, Sponsors & Contact

Overview

Unfiltered with Ricky Bo and Bill Colarulo delivers a no-holds-barred deep dive into Philadelphia sports, primarily focusing on the Eagles and the broader NFL landscape. Hosted by former MLB pitcher Ricky Bottalico and seasoned sports voice Bill Colarulo, the podcast offers candid, passionate, and often opinionated analysis of game previews, team strategies, player performances, and coaching decisions. It caters to dedicated Philly sports fans who crave honest, insider perspectives and aren't afraid of critical discussions. Beyond game breakdowns, the show incorporates listener feedback and touches on the cultural aspects of local sports fandom, making it a comprehensive and engaging listen for those who live and breathe Philadelphia athletics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 240 audience size, runs 56% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Bagsterbagster.com	Bagster	1		1		3		2	1	1	1		1	2	2	3	2	2	4	4	4	3	3	1	Core Performer 92%
Camelback Mountain975thefanatic.com	Camelback Mountain	3	5	1	2	8	3	5	4	1	2	1		2	2	3	1		2	1	3			1	Core Performer 67%
Shopifyshopify.com	Shopify							6	1								1	3	2	7	2	10	2	2	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$231	+344.6%	0%	100%	85.0ad units	Core Performer	+1
Camelback Mountain	$186	-33.0%	92%	95%	66.0ad units	Core Performer	+1
Iron Mountain Men's Health	$148	-39.0%	96%	4%	73.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

More Billys Awards! (Hour 2)

0:00 / 0:25

Brand Awareness

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#1

Run on 1x episode

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