Under Centre Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Under Centre Podcast offers a dedicated Irish perspective on the National Football League, delivering timely news, insightful reactions, and in-depth analysis of the latest happenings across the league. Beyond covering major NFL storylines, the podcast uniquely integrates updates and discussions from the local Irish American football scene, including recaps of significant events like the NFL Dublin game. It caters to passionate NFL fans seeking a blend of comprehensive league coverage and a distinctive local flavor, providing a community hub for Irish enthusiasts to stay informed and engaged with both global and domestic gridiron action.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

115

Est. Podcast Downloads

40

Av. Youtube Views

115

Instagram

3k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 115 audience size, runs 100% host read ads and promotes 69% of ads for direct response advertisers.

Creator Influence

Fionn O'Leary

Under Centre Podcast, led by Fionn O’Leary, operates as a specialized sports media outlet documenting the intersection of the NFL and domestic American football in Ireland. The platform serves as a central hub for the American Football Ireland (AFI) community through its flagship series, AFI Weekly, which delivers news, scores, and divisional previews for local clubs. O’Leary provides rare visibility for amateur Irish athletes through the Play of the Week segment, capturing viral highlights from teams like the West Dublin Rhinos and Louth Mavericks. The outlet recently expanded its technical depth with the UCP Illustrated series, a visual breakdown format that analyzes season strategies. By hosting figures like AFI Commissioner Ian Humes and local head coaches, the podcast bridges the gap between grassroots athletic development and global NFL coverage. Their recent reporting on the Pittsburgh Steelers’ commercial expansion into Ireland and Charlie Smyth’s NFL debut has positioned the brand as a key voice for Irish American football interests.

Age: 31 years
Nationality: Irish
Education: University College Dublin

Age: 31 years
Nationality: Irish
Education: University College Dublin

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20
Brink Sportswearbrinksportswear.com	Brink Sportswear		1	1		1	1	1	1	1	1	1	1		Longer term buy 33%
Rain Rock's web designrainrocks.ie	Rain Rock's web design	1			1	1	1			1	1				Test in progress 17%
Brink Sportswearbrinkera.com	Brink Sportswear					1								1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Rain Rock's web design	$24	0.0%	100%	59%	22.0ad units	Core Performer
Brink Sportswear	$11	-100.0%	100%	100%	10.0ad units	Core Performer
Rain Rocks Web Design	$3	0.0%	100%	75%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AFI Weekly | Thank You Paul McIlwaine

0:00 / 0:20

Direct Response

A

#1

Run on 1x episode

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