Typology Podcast Advertising - Audience, Sponsors & Contact

Overview

Typology delves into the intricacies of human personality through the lens of the Enneagram, guiding listeners toward self-discovery and authentic living. Hosted by counselor Ian Morgan Cron, the podcast features insightful interviews with a diverse array of thought leaders—from psychologists and business executives to artists and theologians—who share how understanding their Enneagram type has transformed their lives and work. Episodes explore practical applications of personality insights, covering themes like leadership confidence, emotional intelligence, communication strategies, and cultivating well-being. It's ideal for individuals seeking to deepen their self-awareness, improve relationships, and navigate personal and professional challenges with greater authenticity and purpose, offering a blend of psychological wisdom, practical advice, and spiritual reflection.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

63,440

Instagram

17k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 63.4K audience size, runs 27% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Ian Cron

Ian Morgan Cron is a Nashville-based author, trained psychotherapist, and Episcopal priest who serves as the host of the Typology Podcast. He utilizes a narrative approach to personality typing, focusing on the Enneagram to help listeners understand their internal stories. Cron frequently engages with high-profile guests like Judah Smith and Dr. Les Parrott to explore themes of emotional intelligence, spiritual formation, and relational health. He authored the perennial bestseller The Road Back to You and recently launched The Story of You, which provides a framework for re-authoring personal narratives for growth. His content integrates clinical psychology with ancient wisdom, appearing in formats like the Deepening Awareness series and professional video interviews on YouTube. By breaking down complex psychological frameworks into practical takeaways like negotiation cheat sheets and attachment style reflections, Cron provides actionable tools for executive teams and individuals seeking to align their public success with internal peace.

Age: 66 years
Nationality: American
Education: Masters, Masters in Counseling

Age: 66 years
Nationality: American
Education: Masters, Masters in Counseling

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week8/17
Mint Mobilemintmobile.com	Mint Mobile	1	1	1	1		1	1		1	1		2	2	1	Longer term buy 42%
Lib Syn Adslibsynads.com	Lib Syn Ads	1	1	1	1	1	1	1	1	1			1	1	1	Longer term buy 33%
Game Timegametime.co	Game Time				1	1	1	1		1		1	1	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ian Morgan Cron Coaching	$33,217	+100.0%	100%	100%	17.0ad units	Core Performer	+1
BetterHelp mental health care	$32,291	+11.5%	100%	88%	16.0ad units	Core Performer	+1
Simple Practice information technology & services	$17,256	0.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Enneagram Essentials: Instincts

0:00 / 1:19

Direct Response

E

#1

Run on 1x episode

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