Kristen Olson is the strategic mind behind the Turmeric & Tequila™ brand, a platform where athletic grit intersects with intentional business leadership. Based in Denver, Colorado, she hosts The Turmeric & Tequila Podcast, where she facilitates long-form discussions with industry experts such as Jackie Miller to dissect human optimization and professional brand evolution. A competitive Masters Athlete, Olson utilizes YouTube Shorts to document her raw CrossFit training, featuring high-intensity movements like snatches and handstand walks to demonstrate functional fitness for women over 40. She recently secured a title partnership with Plativa natural supplements, further aligning her brand with evidenced-based wellness. Her work often addresses the psychological transition from collegiate athletics to the corporate world, exemplified by her recurring focus on finding identity after sports. By blending technical branding expertise with the reality of animal welfare and daily gym discipline, Olson provides a transparent look at high-performance living for purpose-driven professionals.