TRAP: The Real Adviser Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

TRAP: The Real Adviser Podcast offers an engaging and often humorous deep dive into the complexities of personal finance within the UK and Irish markets. Hosted by experienced business owners, the show provides practical insights, discusses current industry trends ("Topical Titbits"), and features interviews with financial experts. It targets financial advisers, entrepreneurs, and individuals seeking to navigate the 'murky, quirky' world of finance with a blend of professional advice and relatable, informal banter. The podcast distinguishes itself by making complex financial topics accessible and entertaining, fostering a community for listeners interested in real-world financial strategies and industry developments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

592

Est. Podcast Downloads

40

Av. Youtube Views

552

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

58%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 592 audience size, runs 83% host read ads and promotes 58% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/23	Week4/6	Week7/13	Week7/27
Fundmentfundment.com	Fundment	2	1	1	1	1	1	Test in progress 17%
Vanguardvanguard.com	Vanguard	1	1	3	1		1	Test in progress 8%
Vanguardvanguard.co.uk	Vanguard					2		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Vanguard financial services	$403	+100.0%	100%	5%	39.0ad units	Core Performer	+1
Fundment	$213	+100.0%	41%	38%	29.0ad units	Core Performer
Fundment	$72	0.0%	13%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

102 - JAMES BARDEN: Giving Recruiters A Good Name

0:00 / 0:42

Brand Awareness

1

#1

Run on 1x episode

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