Trade Secrets Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Trade Secrets Podcast is an essential resource for travel advisors seeking to elevate their business and stay ahead in the dynamic travel industry. Hosted by seasoned editors from Travel Weekly and TravelAge West, Jamie Biesiada and Emma Weissmann, the podcast offers a unique platform where industry professionals can ask questions and receive expert answers. Episodes delve into critical topics ranging from practical business advice and emerging industry trends to the latest technological solutions. The current season, "Trade Secrets Tech Summit," specifically highlights innovative software and tools designed to enhance travel agency operations, featuring in-depth pitches and Q&A sessions with company representatives. This podcast is ideal for travel advisors, agency owners, and industry stakeholders interested in professional development, operational efficiency, and understanding the evolving landscape of travel technology and business strategies. It provides actionable insights and fosters a community of informed travel professionals.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

720

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 720 audience size, runs 19% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week5/11	Week6/8	Week6/22	Week7/6	Week7/20
Travel Weekly's Magellan Awardstravelweeklyawards.com	Travel Weekly's Magellan Awards	2	1	1	1	1		Longer term buy 25%
Brendan Vacationsbrendanvacations.com	Brendan Vacations			2	2			Test in progress 17%
National Geographic-Lindblad Expeditionsexpeditions.com	National Geographic-Lindblad Expeditions					2	2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Alma Waterways	$117	0.0%	13%	80%	15.0ad units	Core Performer	+1
Globus family of brands	$77	0.0%	38%	38%	8.0ad units	Core Performer	+1
Windstar Cruises leisure, travel & tourism	$61	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Don’t get burned: Navigating host agency red flags (feat. Marcie Muensterman)

0:00 / 0:41

Direct Response

D

#1

Run on 1x episode

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