Tough Girl Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Tough Girl Podcast is all about inspiring and motivating YOU!

I will be interviewing inspirational women from around the world, who've faced and overcome difficult challenges and situations, they will share their story, their knowledge and provide advice and essential tips for you to overcome your own personal challenges.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,016

Est. Podcast Downloads

1,980

Av. Youtube Views

36

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GOOD

75%

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The Bottom Line

This show has an estimated 2K audience size, runs 75% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Sarah Williams

Sarah Williams is the storyteller behind the Tough Girl Podcast and the founder of the Tough Girl Challenges brand. Transitioning from a career in banking and finance, she now documents extreme endurance feats, including the completion of the 3,000km Te Araroa Trail in New Zealand and crossing the GR20 in Corsica. Williams creates long-form vlog series that provide an unfiltered look at technical trail logistics, wild camping, and physical resilience. A Fellow of the Royal Geographical Society, she recently finished the GR10 Pyrenees Trek, chronicling her attempt at a Fastest Known Time in a multi-part documentary series. Her work centers on increasing female visibility in the outdoors through her 'Solo Reflections' format and deep-dive interviews with world-record holders like Captain Preet Chandi. By partnering with outdoor brands such as Merrell and Osprey, Williams provides her audience with practical gear insights tested during self-supported expeditions across the United Kingdom and Europe.

Age: 46 years
Nationality: British
Education: Bachelors, University of Portsmouth

Age: 46 years
Nationality: British
Education: Bachelors, University of Portsmouth

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week7/6
Outdoorsy Women Plus Book Podoutdoorsywomenplusbookpod.com	Outdoorsy Women Plus Book Pod			1	Test in progress 8%
Feisty Winter Training for Cyclistsfeisty.co	Feisty Winter Training for Cyclists	2			Test run 0%
Inov-8inov-8.com	Inov-8		2		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Feisty Winter Training for Cyclists	$65	0.0%	0%	100%	2.0ad units	Test run	+1
Patreon	$59	0.0%	100%	100%	2.0ad units	Test run	+1
Inov-8	$58	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lisa Jackson: Still Running After All These Tears — Grief, Running & the Triumph of Tenacity

0:00 / 0:44

Direct Response

L

#1

Run on 1x episode

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