Tom & Becky in the Morning Podcast Advertising - Audience, Sponsors & Contact

Overview

Tom & Becky in the Morning" is a lively, conversational podcast that mirrors the feel of a classic morning radio show. Hosts Tom Keffury and Becky Kingman bring their distinct personalities to the mic, engaging listeners with relatable discussions on everyday life, societal trends, and consumer culture. Episodes delve into topics ranging from personal confessions like shoplifting habits to practical considerations such as holiday gift budgeting and Black Friday deals. The podcast offers a blend of humor, personal anecdotes, and light social commentary, making it an ideal listen for those seeking an entertaining and thought-provoking start to their day, or a casual companion interested in shared human experiences and contemporary lifestyle observations.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 480 audience size, runs 17% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
EECUmyeecu.org	EECU	8	3	7	7	14	10	6	10	6	6	9	5	7	9	8	7	6	6	8	6	8	3	10	2	4	6	Core Performer 100%
North County Septic Servicenorthcountyseptic.com	North County Septic Service				2	1	2		1		1	2		1	1	1	2	2		2	1	1		2		1	1	Core Performer 75%
Davis Water Conditioningdaviswaterconditioning.com	Davis Water Conditioning	1		1	1	2				1			1	1	1	2	1	1	1		1	1		1				Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
EECU	$1,170	-12.8%	5%	100%	243.0ad units	Core Performer
Be Right There Heating and Air	$219	+100.0%	3%	97%	29.0ad units	Core Performer	+1
Chumash Casino Resort	$219	-68.0%	48%	68%	44.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Off the top of your head, do you know California's State Bird?

0:00 / 1:07

Brand Awareness

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#1

Run on 1x episode

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