To My Sisters Podcast Advertising - Audience, Sponsors & Contact

Overview

To My Sisters offers a supportive and insightful platform where hosts Courtney and Renee, acting as "online big sisters," guide listeners through the complexities of modern womanhood. The podcast delves into critical discussions surrounding personal growth, relationships, and societal pressures, often examining these through a lens of holistic wellness and self-development. Episodes tackle contemporary dilemmas such as achieving personal goals in a challenging environment and navigating the intersection of faith, privacy, and gender dynamics within relationships, particularly in the context of Christian marriages. This show is ideal for women seeking empowering advice, a sense of community, and thoughtful commentary on issues ranging from personal ambition to social and cultural norms, all delivered with a conversational and encouraging tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

45,090

Est. Podcast Downloads

10,660

Av. Youtube Views

34,430

Instagram

115k

YouTubers Subscribers

86k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 45.1K audience size, runs 8% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Courtney and Renee Boateng and Kapuku

To My Sisters is a digital sisterhood and multimedia brand led by Courtney Daniella Boateng and Renee Kapuku, focusing on the holistic development of women through the lenses of faith, fellowship, and financial stewardship. They are the authors of the book To My Sisters: A Guide to Building Lifelong Friendships and regularly transition their digital presence into real-world impact through ticketed live experiences like The TMS Dinner and the annual garden party series. Their content strategy relies on the Dilemmas format, where the founders provide rigorous advice on listener-submitted problems regarding relationship boundaries and career transitions. A recent win for the brand is the series The Great Lock In of 2025, which explores female economic resilience. Represented by YMU Group, they have partnered with Pinterest for The Glow Up campaign and featured guests such as Regina Quartey to discuss the mechanics of influence and leverage for ambitious women navigating the shift from singlehood to marriage or motherhood.

Age: 31 years
Nationality: British
Education: BA, University of Cambridge

Age: 31 years
Nationality: British
Education: BA, University of Cambridge

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5
Progressive Insuranceprogressive.com	Progressive Insurance	2	4	1	3	1			1	1	1	3	1	1	2	1	2	6	1			Core Performer 58%
Grow Therapygrowtherapy.com	Grow Therapy				1				1		2	1			1		1	5	2	1	1	Core Performer 50%
Chasechase.com	Chase						1	1		1		1					1	2	1	2	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grow Therapy mental health care	$9,292	+3279.4%	13%	100%	16.0ad units	Core Performer	+1
Progressive Insurance insurance	$6,988	+557.1%	0%	100%	31.0ad units	Core Performer	+1
Chase	$3,972	+100.0%	0%	64%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Your Friend Is NOT Your Man: When Princess Treatment & “I’m Just A Girl” Enter Female Friendships

0:00 / 1:13

Direct Response

Y

#1

Run on 1x episode

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