Just Women's Sports is a leading multi-platform media company exclusively dedicated to covering women's sports, founded by former professional soccer player Haley Rosen. Launched initially as an Instagram account, it quickly expanded across digital platforms, including a website, daily newsletter, popular podcasts like "Snacks" and "The Players' Pod," and extensive social media content on Instagram, Twitter, TikTok, and YouTube. The company's mission is to address the historical underrepresentation of women's sports in traditional media by providing 24/7, 365-day coverage that is witty, celebratory, and engaging, described as leading "with hype, not guilt." JWS covers a wide range of sports, including soccer (NWSL/USWNT), basketball (WNBA), tennis, golf, and more, focusing on news, highlights, analysis, and athlete features. They actively collaborate with female athletes who often host their content. The company has experienced significant growth and influence, generating millions of impressions during major events like March Madness and the FIFA Women's World Cup. Financially supported by major brands and high-profile athletes and investors, Just Women's Sports is a key player in elevating the visibility and popularity of women's sports, aiming to build an empowered fanbase through creative storytelling and authentic athlete voices. Their ventures include expanding their merchandise line and continuing to grow their presence across platforms and live events.