Tiger Sisters Podcast Advertising - Audience, Sponsors & Contact

Overview

Tiger Sisters offers a unique blend of sharp, funny, and unfiltered conversations on money, power, and love, hosted by sisters Cherie Brooke and Jean Luo, both highly accomplished tech executives with Ivy League backgrounds. The podcast goes beyond typical career advice, providing listeners with practical frameworks for professional advancement, personal finance, and leadership, while also delving into crucial topics like mental wellness, self-worth, and the impact of childhood experiences and societal pressures on high achievers. With a tone that balances boardroom strategy with intimate sisterly banter, it appeals to ambitious individuals, particularly those navigating demanding careers and seeking holistic growth. The show distinguishes itself by offering actionable insights and 'Ivy League cheat sheets' for success, alongside candid discussions on healing, setting boundaries, and fostering a powerful, authentic voice in both professional and personal spheres.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

62,509

Est. Podcast Downloads

1,620

Av. Youtube Views

60,889

Instagram

15k

YouTubers Subscribers

165k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 62.5K audience size, runs 24% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Cherie Luo

Cherie Brooke Luo is a prominent content creator known for her role as one half of the widely popular "Tiger Sisters" duo. Positioning herself and her sister Jean as relatable "Silicon Valley & Wall Street big sisters," Cherie shares valuable lessons on career growth, personal finance, investing, romance, and navigating life's challenges with an ambitious mindset. Her content, found across YouTube, TikTok, Instagram, and various podcast platforms, draws heavily on her impressive background, which includes degrees from Barnard College and a recent MBA from Stanford Graduate School of Business. Cherie has held roles as a Senior Product Manager at LinkedIn, where she focused on social video learning, and previously worked in venture capital at Bain Capital Ventures. Through their content, Cherie and Jean aim to demystify traditionally complex or "gate-kept" industries and institutions, making information accessible to young professionals, particularly women aged 13-35, who aspire to achieve success. Their work culminates in the "Tiger Sisters" brand and their content-to-commerce venture, SISTERS Worldwide, which includes their viral Sisters Matcha product. With an engaging and honest style, Cherie uses personal anecdotes, humor, and interviews with industry leaders to empower her audience. She and her sister have garnered over 100 million views and have partnered with major brands like Salesforce, Microsoft, and Thrivent. Cherie's ultimate goal is to help empower 1 billion people worldwide to advance their careers and personal lives.

Age: 31 years
Nationality: American
Education: MBA, Stanford Graduate School of Business (GSB)

Age: 31 years
Nationality: American
Education: MBA, Stanford Graduate School of Business (GSB)

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Sisters Matchasistersmatcha.com	Sisters Matcha					1	1	1	1	1	1	1	1	1		1		Core Performer 83%
Indeedindeed.com	Indeed	1	1	1	1	1				1	1	1	1	1		4	1	Core Performer 67%
USAAusaa.com	USAA						1	1	1			1	1	1	1	1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SoFi financial services	$63,097	0.0%	94%	97%	35.0ad units	Core Performer	+1
OneSkin research	$15,752	-100.0%	100%	100%	7.0ad units	Core Performer	+1
Shopify information technology & services	$14,952	-100.0%	100%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How She Used Claude to Build a Million-Dollar Business: Prompts, Agents, Automations & Real Workflows | CatGPT

0:00 / 0:52

Direct Response

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#1

Run on 1x episode

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