Thoroughbred Los Angeles Radio Program Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Thoroughbred Los Angeles Radio Program" is an essential weekly resource for horse racing enthusiasts, focusing specifically on the Southern California thoroughbred circuit. Hosted by seasoned experts like Jay Privman and Mike Willman, the podcast delivers timely racing news, in-depth previews of upcoming events, and valuable handicapping information. It caters to both casual fans and serious bettors seeking expert analysis and selections to inform their wagers. The show's distinctive regional focus and practical insights make it a go-to source for staying informed and gaining an edge in the competitive world of thoroughbred racing.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 200 audience size, runs 33% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
South Point Casinosouthpointcasino.com	South Point Casino	5	6	3	5	6	2	2	4	2	2	2	3	2	3	3	3	3	3	3	2	3	4	4	3	3	Core Performer 83%
Bet on Brucebetonbruce.com	Bet on Bruce	3	2	4	3	2	3	2	1	2	1	1	2	1	2	2	1	1	1	1	2	1	1	2	1	1	Core Performer 83%
The Raggison Sheetsthesheets.com	The Raggison Sheets		2				2	2	2	2	2	2	2	2	2	2	2	1	1	1	2	2	3	2	3	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
South Point Casino	$469	+17.6%	31%	86%	195.0ad units	Core Performer	+1
Legacy Ranch	$315	+11.1%	24%	67%	129.0ad units	Core Performer
Los Alamitos Race Course	$309	-14.3%	23%	65%	137.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Thoroughbred Los Angeles 3/29/2026

0:00 / 0:33

Direct Response

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#1

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