this Week in Real Estate Podcast Advertising - Audience, Sponsors & Contact

Overview

This Week in Real Estate offers a comprehensive weekly analysis of the national housing market, mortgage rates, federal reserve policies, and critical real estate industry news. Hosted by active field professionals, the podcast provides succinct, expert-driven insights into complex topics like legal challenges (e.g., Zillow lawsuits), regulatory changes (NAR policies), and economic indicators affecting property values and transactions. Episodes delve into market shifts, affordability crises, and demographic impacts, often featuring live discussions and behind-the-scenes looks at market analysis. It's an indispensable resource for real estate professionals, investors, and serious buyers or sellers seeking to understand the dynamic housing landscape, offering actionable intelligence and a professional perspective that goes beyond surface-level headlines. The show distinguishes itself by fostering community engagement and providing a deep dive into the practical implications of industry developments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

187

Est. Podcast Downloads

220

Av. Youtube Views

187

Instagram

1k

YouTubers Subscribers

8k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 187 audience size, runs 88% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Ray Ellen

Ray Ellen serves as the host of This Week in Real Estate (tWiRE), a long-running news broadcast that translates complex housing shifts into actionable insights for industry professionals and consumers. Operating from his production house, MONDO Media, Ellen utilizes a video-first approach through YouTube Live to dissect high-stakes industry developments. He established himself as an essential voice during the 2024 NAR commission lawsuit era, providing deep-dive analysis into the Sitzer/Burnett settlement for his audience. His recent series, The Book Club, provides a specialized space for real estate practitioners to discuss growth-oriented literature, while his market updates frequently feature live screen-sharing of user comments from platforms like Clubhouse and Facebook. As the lead of the Pixel Properties team at RE/MAX Elite, Ellen combines fifteen years of transactional experience with modern digital media to explain the intersection of mortgage rate fluctuations, Federal Reserve policy, and the ongoing platform wars between major entities like Zillow and Compass.

Age: 42 years
Nationality: American
Education: Arkansas-based Institutions

Age: 42 years
Nationality: American
Education: Arkansas-based Institutions

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
American Cancer Societycancer.org	American Cancer Society									1																			Test run 0%
Real Brokerheyleo.com	Real Broker					1																							Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Burley Boards information technology & services	$8	0.0%	100%	100%	2.0ad units	Test run	+1
National Association of Realtors	$4	0.0%	100%	0%	1.0ad units	Test run	+1
The Flop House Live Shows information technology & services	$3	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Zillow & AI is Taking Over, Can Agents Win? Buyers Still on Strike!

0:00 / 1:46

Direct Response

Z

#1

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