This Sporting Planet Podcast Advertising - Audience, Sponsors & Contact

Overview

This Sporting Planet offers a unique global perspective on the evolving world of sports, moving beyond game results to explore the underlying forces shaping the industry. Hosted by a diverse panel of international broadcasters, the podcast delves into critical themes such as player empowerment, the economic impact of billionaire athletes, the transformative role of technology and social media, and the future of sports broadcasting. It appeals to avid sports enthusiasts, industry professionals, and anyone interested in the business, cultural, and technological trends influencing major sporting events and athlete legacies worldwide. The show distinguishes itself by providing regional insights and expert analysis on why sport matters more than ever in a fragmented media landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

27,888

Est. Podcast Downloads

40

Av. Youtube Views

27,848

YouTubers Subscribers

276k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show has an estimated 27.9K audience size, runs 0% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

This Sporting Planet

This Sporting Planet is a global sports media company established in 2023 by seasoned broadcasters Mark Pougatch and Mark Sharman, aiming to deliver unbiased, worldwide sports coverage. The platform features in-depth analysis and interviews, including discussions with figures like Ben Rothenberg on tennis and Patricia Hy-Boulais on the mental game in sports. Their content spans various formats, from comprehensive video segments to the "This Sporting Planet Podcast," offering expert commentary on major events. A recent focus includes exploring the "Women's Sport Boom! Rugby World Cup & Lionesses," highlighting significant developments in women's athletics. The company consistently brings together diverse regional hosts and global guests to offer varied perspectives on sporting events and culture, fostering a comprehensive view of the global sports landscape.

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
State Farm insurance	$919	0.0%	0%	75%	4.0ad units	Core Performer	+1
Sierra	$865	0.0%	0%	67%	3.0ad units	Test run	+1
Chevy Silverado	$676	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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