This New Way Podcast Advertising - Audience, Sponsors & Contact

Overview

This New Way offers a pragmatic and forward-looking exploration of Artificial Intelligence's impact on the modern workplace. Hosted by Aydin Mirzaee, CEO of Fellow, the podcast features candid conversations with industry leaders and innovators who are actively implementing AI solutions within their companies. Moving beyond theoretical discussions, each episode provides actionable insights, real-world case studies, and often live demonstrations of AI tools, showcasing what truly works—and what doesn't—in enterprise AI adoption. Key themes include fostering AI literacy, scaling AI across large organizations, leveraging generative AI for creative and development tasks, building AI-native businesses, and optimizing workflows with AI agents. It's an essential listen for business leaders, developers, and professionals seeking to navigate the evolving landscape of AI, understand its practical applications, and drive technological transformation within their teams and industries.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,716

Est. Podcast Downloads

760

Av. Youtube Views

8,956

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 9.7K audience size, runs 100% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Aydin Mirzaee

Aydin Mirzaee is a Canadian technology leader and content creator who focuses on the intersection of management and artificial intelligence. He serves as the host of the Supermanagers podcast, where he facilitates technical dialogues with industry leaders from organizations like Zapier, Warner Bros, and Sourcegraph. Mirzaee has transitioned into a technical builder persona through his This New Way series, providing hands-on demonstrations of agentic workflows using tools such as n8n, Claude, and Cursor. A recent win includes the launch of his Build Software Smarter series, which explores how non-technical founders can utilize v0 and GitHub to deploy functional product mockups. His content provides a functional bridge between high-level executive strategy and granular engineering execution, often featuring live builds of tools like Postbeam. Through his work with Fellow.ai, he explores the operationalizing of company interactions, transforming transcripts and meetings into actionable data through automated AI workflows and modern software design principles.

Age: 41 years
Nationality: Canadian
Education: B.Eng, Carleton University

Age: 41 years
Nationality: Canadian
Education: B.Eng, Carleton University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Fellow.aifellow.ai	Fellow.ai		2																										Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fellow.ai	$7,887	0.0%	100%	100%	29.0ad units	Core Performer	+1
This New Way	$2,198	0.0%	100%	100%	9.0ad units	Core Performer
Podcastle	$282	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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