This is Vancouver Podcast Advertising - Audience, Sponsors & Contact

Overview

This is Vancouver offers an in-depth, journalistic exploration of the pressing issues and compelling stories shaping Canada's west coast metropolis. Hosted by Stephen Quinn, the podcast delves into local politics, urban development, and significant business trends, providing residents with a nuanced understanding of their city. Episodes feature expert interviews and critical analysis, such as fact-checking mayoral statements on city budgets or examining the local impact of retail giants like Aritzia. It targets Vancouverites and those interested in urban affairs, offering a distinctive blend of local news, civic engagement, and socio-economic commentary, making it essential listening for anyone seeking to understand the pulse of Vancouver.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 60 audience size, runs 4% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/23	Week3/30	Week4/6	Week4/13	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27	Week8/10	Week8/17
Stratford Festivalstratfordfestival.ca	Stratford Festival							1	2		2	3	5				Longer term buy 33%
The devil you knowcbc.ca	The devil you know	2	1	1	2	2	2							1	1	1	Longer term buy 25%
Department of Surgery at the University of Albertaualberta.ca	Department of Surgery at the University of Alberta								1	1		2					Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The devil you know media production	$15	+100.0%	0%	100%	24.0ad units	Core Performer	+1
Stratford Festival	$9	-3.0%	54%	100%	13.0ad units	Core Performer	+1
Scarborough Health Network	$9	0.0%	0%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why does the car-free Granville strip extension cost so much?

0:00 / 0:43

Direct Response

W

#1

Run on 1x episode

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