This Is So Awkward Podcast Advertising - Audience, Sponsors & Contact

Overview

This Is So Awkward" offers a vital resource for navigating the often-challenging journey of puberty, targeting both adolescents (ages 8-18) and their caregivers. Hosted by Dr. Cara Natterson and Vanessa Kroll Bennett, the podcast demystifies physical, emotional, and social changes with a blend of scientific insight, practical guidance, and humor. Episodes delve into critical topics such as fostering secure attachment, enhancing child safety as independence grows, and addressing contemporary issues like technology's role in development. It stands out by providing actionable advice and expert perspectives, transforming potentially awkward conversations into empowering discussions for families seeking to understand and support healthy development in a rapidly changing world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,865

Est. Podcast Downloads

6,680

Av. Youtube Views

185

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 6.9K audience size, runs 41% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Cara & Vanessa Natterson & Kroll Bennett

This Is So Awkward, led by pediatrician Dr. Cara Natterson and educator Vanessa Kroll Bennett, serves as a clinical resource for parents navigating the biological and social complexities of adolescence. The duo translates medical science into actionable advice through their main series, The This Is So Awkward Podcast, covering topics from neurobiology to digital safety. Dr. Natterson brings institutional authority as the author of the American Girl book The Care and Keeping of You, while Bennett provides foundational educational strategy from her work with Dynamo Girl. Their content often features expert dialogues, such as their Tech Debate with Jonathan Haidt and Catherine Price, which addresses the impact of smartphones on teen development. A recent win for the brand is the release of their co-authored guide, This Is So Awkward: Modern Puberty Explained, which expands their reach into tangible educational curricula. Using evidence-based research, they assist adults in managing the physical and emotional shifts occurring between ages 8 and 18.

Age: 56 years
Nationality: American
Education: BA, Harvard University

Age: 56 years
Nationality: American
Education: BA, Harvard University

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Quincequince.com	Quince	1	1	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	1	1	1	Core Performer 92%
Monday.commonday.com	Monday.com			1	1	1		1	1	1	1	1				1	1	1	1	1	1	1	1	Core Performer 67%
Cash Appcash.app	Cash App			1										1		1		1	1	2	1			Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$5,228	+69.2%	97%	100%	34.0ad units	Core Performer	+1
Great Wolf Lodge	$1,627	-100.0%	91%	100%	11.0ad units	Core Performer	+1
KT by Knix	$1,373	+200.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Guys and Sex with Dr. David Bell

0:00 / 1:08

Direct Response

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Run on 1x episode

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