this is property Podcast Advertising - Audience, Sponsors & Contact

Overview

This is Property offers practical, expert-driven guidance for anyone navigating the world of real estate, from first-time homebuyers to seasoned investors. Hosted by property expert John Pidgeon and mortgage broker Rachelle Kroon, the podcast demystifies complex topics like leveraging home equity, debt recycling, and building a multi-property portfolio. Through listener clarity calls, real-world success stories, and interviews with industry guests, the show provides actionable strategies, risk assessment insights, and advice on balancing financial growth with lifestyle goals. It's an essential resource for individuals seeking to understand market dynamics, optimize their property investments, and make informed decisions with confidence.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

567

Av. Youtube Views

567

Instagram

2k

YouTubers Subscribers

858

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

36%

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The Bottom Line

This show has an estimated 567 audience size, runs 36% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

John Pidgeon

This Is Property provides comprehensive educational resources for the Australian real estate market, anchored by the professional expertise of investor John Pidgeon and mortgage broker Rachelle Kroon. Transitioning from its former identity as My Millennial Property, the show delivers technical breakdowns of complex financial topics including Capital Gains Tax exemptions and the mechanics of the 18.6-year real estate cycle. The duo hosts the Property Academy online curriculum and maintains a steady output of market analysis tailored for both first-home buyers and seasoned portfolio builders. Recent content highlights include the deep-dive episode regarding APRA lending caps and the 2% shared-equity scheme, which offers direct commentary on shifting government initiatives. By integrating live Clarity Calls with listeners and featuring high-level industry interviews with figures like former McGrath CEO Geoff Lucas, the channel translates macroeconomic shifts into actionable entry strategies for the Australian residential sector, emphasizing long-term wealth building over speculative trends.

Age: 126 years
Nationality: Australian
Education: Teaching Qualification, Unknown

Age: 126 years
Nationality: Australian
Education: Teaching Qualification, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Sphere Home Loansspherehomeloans.com.au	Sphere Home Loans	2	1	1	1	1	1	2	2	1	1	1	1	1	2	1	1	2	1	1	1	1	2	1	1	1	Core Performer 83%
My Millennial Moneymoneypodcast.com.au	My Millennial Money	2		1				2	2		1	1	1	1	1	1	1	1	1	1		1	2	1	1	1	Core Performer 75%
Grow Therapygrowtherapy.com	Grow Therapy											2							2		1		2	2		2	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sphere Home Loans financial services	$353	-9.2%	83%	93%	40.0ad units	Core Performer	+1
My Millennial Money	$285	-20.0%	81%	100%	32.0ad units	Core Performer	+1
Grow Therapy mental health care	$80	+155.2%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

832 downsizing strategy, bad property managers, turning your home into an investment + more

0:00 / 0:30

Direct Response

8

#1

Run on 1x episode

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