This Game Is Broken Podcast Advertising - Audience, Sponsors & Contact

Overview

This Game Is Broken is a lively and humorous panel show that brings together a cast of comedians and board game enthusiasts to play 'nonsense games' filled with role-playing, trivia, and general comedic banter. Hosted by Matthew Jude, Dave Luza, Paula Deming, and The Brother's Murph, the podcast offers a unique blend of tabletop gaming culture and improvisational comedy. It caters to board game fans who enjoy a lighthearted, entertaining take on their hobby, as well as listeners who appreciate the dynamic and unpredictable nature of a comedic panel show. The show distinguishes itself by creating original, often absurd, game scenarios that highlight the personalities of its hosts and guests, making it a go-to for laughter and a fresh perspective on gaming.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,020

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 4K audience size, runs 47% host read ads and promotes 66% of ads for direct response advertisers.

Creator Influence

Matthew Jude

Led by Matthew Jude alongside Dave Luza, Paolo Mori, and The Brothers Murph, This Game Is Broken is a tabletop media collective that bridges the gap between hobbyist gaming and British panel-show comedy. The group produces a flagship comedy board game podcast and the series Matthew’s Game Collection, which highlights obscure titles through a comedic lens. They frequently partner with industry leaders such as Asmodee and Ravensburger to showcase upcoming releases through irreverent, high-energy play-throughs and sketches. Matthew Jude further extends the brand’s reach as a regular host for the Watch It Played network and a presenter for the annual Golden Geek Awards. A recent win for the channel includes the launch of Season 4 of their panel show, which transitioned their signature audio format into a multi-camera video production. Their work centers on the social chaos of gaming rather than technical rule-breaking, making them a staple at international events like SHUX and the UK Games Expo.

Age: 38 years
Nationality: British
Education: Performance Arts, Unknown

Age: 38 years
Nationality: British
Education: Performance Arts, Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/11	Week5/25	Week6/15	Week7/6	Week7/27	Week8/17
Restoration Gamesrestorationgames.com	Restoration Games	1	1	1	1	3	3	1	1	2	2	2	Longer term buy 33%
Carvanacarvana.com	Carvana					1	1		1	1	1	1	Longer term buy 33%
Accentureaccenture.com	Accenture										1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Restoration Games	$2,490	+282.6%	100%	41%	34.0ad units	Core Performer
Carvana	$292	+109.8%	0%	100%	7.0ad units	Core Performer	+1
Many Worlds Tavern	$204	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Blatant Copy

0:00 / 0:14

Brand Awareness

A

#1

Run on 1x episode

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