This Day (An America 250 History Show) Podcast Advertising - Audience, Sponsors & Contact

Overview

“This Day” takes you beyond the head-spinning headlines of today and into the unexpected historical moments that have shaped American politics. Hosted by Jody Avirgan (538), and historians Nicole Hemmer (Vanderbilt), and Kellie Carter Jackson (Wellesley), each episode explores a moment from that day in U.S. political history to uncover its lasting impact.

On Sunday episodes, Jody, Niki and Kellie react to current news with their usual mix of humor, analysis, and historical perspective.

New episodes released Tuesdays, Thursdays, and Sundays. Lots more on our Instagram page, YouTube, and newsletter. Find it all at thisdaypod.com.

This Day is a proud member of the Radiotopia podcast network from PRX.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

19,500

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GOOD

64%

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The Bottom Line

This show has an estimated 19.5K audience size, runs 64% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Quincequince.com	Quince	1	2	2	2	3	1	4	3	3	3		4	1	2	3		1	3	1	Core Performer 75%
The New Yorker's Political Scenenewyorker.com	The New Yorker's Political Scene					1		2	1	2	2	2	2		3	1		2	1	1	Core Performer 75%
Progressive Insuranceprogressive.com	Progressive Insurance				2	3	2	2				1	4	2	6	6	2				Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$22,719	-9.8%	100%	100%	46.0ad units	Core Performer	+1
Progressive Insurance insurance	$12,203	+1410.0%	54%	98%	41.0ad units	Core Performer	+1
Radiotopia	$12,191	+100.0%	82%	42%	33.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Scopes Monkey Trial: Evolution in Schools (Part 1)

0:00 / 1:21

Direct Response

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#1

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