The Yarniacs: A Knitting Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Yarniacs: A Knitting Podcast offers a warm and engaging space for knitting enthusiasts, hosted by Gayle and Sharlene. Each episode features a consistent, beloved format where the hosts share their current knitting projects, what they're wearing, what patterns they're "stalking" for future endeavors, and their recently finished items, often linking directly to Ravelry patterns. This podcast serves as a rich source of inspiration and practical discussion for knitters of all skill levels, from beginners seeking project ideas to experienced crafters looking for community and new challenges. Recurring themes include detailed pattern discussions, yarn choices, and community-driven knit-alongs (KALs), fostering a strong sense of connection among listeners. It's ideal for anyone passionate about fiber arts, seeking to stay updated on popular patterns, or simply enjoy a friendly chat about their favorite craft.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

11,440

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GOOD

81%

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The Bottom Line

This show has an estimated 11.4K audience size, runs 81% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17
Shane Aline's designsravelry.com	Shane Aline's designs	1	1					Test in progress 17%
Twice-Sheared Sheeptwiceshearedsheep.com	Twice-Sheared Sheep			1	1			Test in progress 17%
Western Sky Knitswsknits.com	Western Sky Knits					1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Twice-Sheared Sheep	$3,157	+100.0%	80%	100%	10.0ad units	Core Performer	+1
Fluff & Nonsense Yarns	$2,094	0.0%	100%	100%	6.0ad units	Core Performer
Shane Aline's designs	$1,396	-100.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Yarniacs Episode 368: Knitting cables, part 1

0:00 / 1:56

Direct Response

T

#1

Run on 1x episode

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