The WP Week by WP-CONTENT.CO - Weekly News from WordPress Ecosystem Podcast Advertising - Audience, Sponsors & Contact

Overview

The WP Week by WP-CONTENT.CO delivers a comprehensive weekly digest of news and developments from the dynamic WordPress ecosystem. Tailored for agencies, developers, and enthusiasts, this podcast meticulously covers core WordPress updates, significant plugin and theme releases, critical security vulnerabilities, and major business news like acquisitions and investments within the industry. Each episode provides timely insights into new tools, community initiatives, and technical advancements, ensuring listeners remain informed about the ever-evolving landscape of the open-source platform. It serves as an essential resource for professionals seeking to stay ahead in web development, digital business, and WordPress-specific technology.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

20

Est. Podcast Downloads

20

Av. Youtube Views

7

YouTubers Subscribers

47

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Direct Response

Brands with CTAs

BAD

23%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 20 audience size, runs 96% host read ads and promotes 23% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/16	Week3/30	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/13	Week7/27	Week8/3	Week8/10
ProfilePressprofilepress.com	ProfilePress	1	1		1	1		1						1	3	1	1	1	Longer term buy 42%
WP Job Openingswpjobopenings.com	WP Job Openings		1	1								1		1	3	2			Longer term buy 25%
20I20i.com	20I					1	1	1	2	1	1	1	1	1					Past Performer 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
WP Job Openings	$15	+61.1%	96%	11%	83.0ad units	Core Performer
Kinsta information technology & services	$5	0.0%	100%	15%	26.0ad units	Core Performer	+1
ProfilePress	$4	+33.3%	90%	24%	21.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

E162: WP 7.0.2 Security Release, WP.org Cuts Cooldown Period, Popular Themes List Irregularities, Elementor Draws Criticism

0:00 / 0:26

Brand Awareness

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#1

Run on 1x episode

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