The Worn & Wound Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Worn & Wound Podcast offers a comprehensive weekly exploration into the world of horology, catering to both seasoned watch collectors and budding enthusiasts. The hosts deliver engaging discussions on the latest watch news, in-depth reviews, and exclusive insights from global watch events. Featuring interviews with industry insiders and a popular listener Q&A segment, the podcast fosters a strong community by delving into personal watch collections, market trends, and the intricate craftsmanship behind timepieces. It stands out for its blend of expert analysis, accessibility, and direct engagement with its passionate audience, making it an essential listen for anyone fascinated by watches as both technology and a cultural artifact.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,990

Est. Podcast Downloads

5,940

Av. Youtube Views

50

YouTubers Subscribers

993

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Direct Response

Brands with CTAs

GOOD

54%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 6K audience size, runs 93% host read ads and promotes 54% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week6/8	Week6/15	Week6/22	Week7/6	Week7/20	Week8/3
Bulovabulova.com	Bulova	2			1		1		Test in progress 17%
Hamiltonhamiltonwatch.com	Hamilton			1				2	Test in progress 17%
Atelier Wenatelierwen.com	Atelier Wen		1			1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Oris	$566	+100.0%	100%	25%	4.0ad units	Core Performer	+1
Windup Watch Fair	$539	0.0%	100%	80%	5.0ad units	Core Performer
Bulova	$509	+35.1%	80%	80%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 447 The Windup Watch Fair San Fransisco Preview!

0:00 / 3:33

Direct Response

E

#1

Run on 1x episode

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