The World, the Universe and Us Podcast Advertising - Audience, Sponsors & Contact

Overview

“The world, the universe and us” delivers a weekly exploration of cutting-edge scientific topics, hosted by New Scientist journalists Dr. Rowan Hooper and Dr. Penny Sarchet. Each episode features expert scientists who unpack complex subjects, from the collapse of health data systems and the mysteries of sleep to the potential for life on Mars and the advancements in mRNA vaccines. The podcast excels at translating intricate scientific research into accessible, engaging discussions, drawing on New Scientist's in-depth reporting. It targets intellectually curious listeners eager to stay informed about global scientific breakthroughs, environmental challenges, and health innovations, fostering a sense of wonder and optimism about the future of science and humanity.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,840

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 12% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/13	Week4/20	Week5/11	Week5/25	Week6/1	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Accentureaccenture.com	Accenture							1		1	1	1	2	2	Core Performer 50%
DEEPnewscientist.com	DEEP	2	1	1	1			1	1	1		1			Longer term buy 33%
Google Pixelgoogle.com	Google Pixel					1	1	2	1	1		2			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DEEP	$396	+100.0%	19%	88%	16.0ad units	Core Performer
South by Southwest London	$327	0.0%	33%	100%	12.0ad units	Core Performer
Alzheimer's Charity Fundraiser	$253	-100.0%	86%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Lost Solstice Monument That Predates Stonehenge By 500 Years

0:00 / 0:45

Direct Response

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#1

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